Month-to-Month Search Engine Services
OutRank Now™: Our flagship suite of comprehensive SEO tools and analytics
Depending on which Site Optimization and Statistics services are most pertinent to your business, you will benefit most from a campaign designed specifically for you.
When you drop us a line, we'll get back to you and ask some questions about what you've done so far with your Internet presence, and what your goals are over time. From there, with the help of a free custom site analysis that is yours to keep whether you enlist our SEO services or not, we can give you a quote that is, quite simply, perfect for you.
Get a quote tailored to your businessSiteTraffic Web Stats™: Increase web site traffic via analysis of targeted traffic statistics for each of your pages
Though it is not known if it first came from Socrates, Pythagoras or Heraclitus, the ancient Greek aphorism goes, "gnothi seauton" (in Greek), "nosce te ipsum" (in Latin); in English, it translates: "Know thyself." One of life's great tenets, it means not only that one should strive to understand who and what they are, and how they fit into society-- it goes on to suggest that by knowing oneself, one better knows all others.
In the process of establishing or furthering the Internet presence of your business, this is the first stage: to know where you stand presently, to understand how it relates to your competition, and to determine where you wish to go. This can be quite an intimidating task to shoulder alone. We're here to take away the burden and leave you with simple, understandable choices you can use to move forward. The most basic of our monthly service offerings, our SiteTraffic Web Stats service will give you insight into how your site performs presently, and what you might do to improve it.
RankTrack™: Track your search engine ranking statistics for keyphrases over time on easy-to-understand graphs
Ever wanted to know whether or not you have any ranking on the search engines for a specific keyphrase term?
While we offer a free keyword ranking tool for Google specifically, it lacks a certain something when compared to the comprehensive, in-depth statistical keyphrase analytics provided by our RankTrack™ tool. This analytical resource collects data on each keyword phrase you specify over time, cataloging your rankings in Google, Yahoo, Windows Live (formerly MSN), Ask.com (formerly Ask Jeeves), Altavista and AllTheWeb. Then RankTrack™ tells you if you're moving up or down for each keyword phrase that's being tracked.
ReRight Site™: Increase search engine position with this "Do It Yourself" automatic code optimization tool
It's true that not every business owner has the kind of money to pay for premium professional SEO services, especially when they're just starting out. This tool is made just for those types of businesses, who have that all important Do-It-Yourself attitude. When it comes to a highly technical field like Search Engine Optimization, however, it's not always enough to have the initiative; you also need some level of expertise.
We've determined just what expertise is necessary for the most basic level of web site optimization, and bottled it. SEO is a process based on very specific rules and regulations, many of which are the same rules that the web is built on itself. By studying those rules and how they apply to various websites we've optimized in the past for prior clients, we've been able to automate some elements of the process. This tool puts that power in your hands.
PhraseTrack™: Keyword phrase user search data on each query any engine passes to the site & which page it hits
Not only will you see which keyword phrases are working for you, and which pages the users reach when they query for them, but we'll also tell you which phrases aren't working out, and why. We provide you with a detailed analysis of your competition for any given phrase, as well as several automatically generated suggestions for alternate keyword phrases you might try.
These suggestions are based on algorithms that leverage the amount of users searching for the potential keyword phrase against the number of websites competing for the same keyphrase. It's powerful stuff-- and you don't have to take our word for it. You get to see the specific numbers we use for calculations when you view a PhraseTrack™ report.
LongTail Targeting™: Automatically generate relevate site content targeting searches on highly specific niches
There are literally billions of keyword phrases searched in the world that nobody has optimized for, simply because nobody out there thought to. We take the starting keyphrase list for your business, and extrapolate from that a series of highly targeted, non-competitive keyword phrases that are almost guaranteed to hit-- each and every one of them-- and generate unique, relevant, comprehensible content pertaining to that topic.
Then we just sit back and let the law of averages take effect. Since your site is the only one with a wealth of relevant information, it ranks best for each of these highly specific terms; moreover, since each of the specific terms has high keyword saliency relevance to your original list, you end up ranking high for the terms specified at the outset.
Get a quote tailored to your business
Statistical Analytics Examples
Take a look at this screenshot for a glimpse at the statistics we provide you with at the "500,000-foot level":
Click on it if you would like to view a fullscreen version.
Our month-to-month SEO services will let you track:
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Total hits for all pages of your website combined
A "Site Hit" is registered in the system every time a page containing our referral tracking JavaScript code is loaded. You can review how many times your pages have been loaded since you added the tracking module to them, either totaled up for your entire site, for any specific month, week, day, or for a custom date range you specify.
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Total pages loaded by all users for your entire site
This statistic shows how many pages have been accessed on your site, either for the entire length of time we have been monitoring your traffic, or for a custom date range of your choice. The "Pages Loaded" number is a good representation of how many total pages you have installed the referral tracker on (unless you have taken it off of a page where it was formerly enabled-- in which case you're better off looking at how many pages were accessed in a specific date range).
You'll also be able to tell if one of your pages drops off from the search rankings all of a sudden: our system alerts you when a page that was tracked at any time in the three months prior is no longer getting any hits. Of course, if this was intentional on your part, you can silence the alert on any specific page, thereby marking it as consciously deleted.
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Unique visitor statistics tabulated for your website
Every visitor to your website has their own unique IP address, not entirely unlike a telephone number. Using an entirely anonymous, non-intrusive method of logging these IP addresses in a database (very much like Caller ID), we can determine with fantastic precision the number of visitors you've had within any given date range.
Many webmasters and site owners are familiar with the concept of a "hit counter" that increments each time a page is loaded, and we offer you that service as well (see above)-- however, these unique visitor statistics are different in that they reflect specifically how many people came to your site. If you refresh a page with a generic hit counter on it several times, it keeps going up; that doesn't tell you much about how many human beings visited.
Unique visitor analytics give you a good estimate of how much total traffic you are receiving-- bearing in mind that a small minority of "power users" who disable their browser's JavaScript capabilities will not register in the system. There's a good aspect to that as well, however: because search engine crawlers rarely parse JavaScript code, you'll know that you're getting an accurate estimate on the number of people shown for the statistic.
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Number of individual visits to your web site
While this statistic may at first appear to be similar or even the same as the "Total Hits" statistic, it's actually slightly different in one crucially important way: if a user leaves your page for any length of time over an hour (returning the same day, the next day or even months later) it becomes a new, unique "visit".
This statistical value is a cross-section of both the Unique Visitors statistic and the Total Hits statistical data, and gives great insight into your users' behavioral patterns when they use your website. We can even tell you which users like to come back the most, which users stay on the site the longest (browsing and reading content), which content users viewed before making a sale, and which pages "grab" your users the best.
This data is, of course, anonymous for any user who does not specifically provide you with identifiable information (such as any user who actually purchases your products or services). It's a phenomenal tool for identifying and increasing your Return on Investment (RoI), and allows you to "optimize" your site not just for the search engines, but also for your users-- by removing or restructuring content that users pass over, and focusing on elements they enjoy coming back to and reading, you are encouraging more users to spend more time surfing your website, and also increasing your overall amount of sales on the site.
